I
was born in Kerala State of India. Following High School and two years of
college I cleared a series of exams equal to that of a Chartered Accountant.
Immediately I was promoted to an officer's position in a central government
audit office.
Five
years later in 1975 I quit the job to pursue my passion for arts and handmade
items. I designed articles like ladies clutch purses, cylindrical pencil boxes,
coin purses, screen printed and hand-painted wall hangings. A three dimensional
home decoration item that I created using peacock tail feathers on natural
beige reed mats became a big hit in the 80s.
My
business employed over a fifty fun loving young men and women to assist me in
production needs. Sales volume grew.
Markets grew. We appointed regional sole distributors. With the aid of fast
selling gifts and handicrafts from our organization and their own hard work,
two of our distributors became millionaires.
When
revenue showed regular increases, my firm entered a real estate partnership. Due
to lack of knowledge and experience of the partners, the venture failed in less
than four years.
Diversion
of funds and lack of sufficient personal supervision of my craft business for
four years became disastrous. Production suffered, innovation came to a halt
and competitors took over important market segments. I ended up with over a million rupees in
debt.
It
took another sixteen years of hard work to wipe out the liabilities. I made
several short trips across the length and breadth of India to promote and
sell new artifacts I made.
During
those years I might have met over 500 retailers to know their purchase preferences.
One stock question I invariably used to ask was what type of gift or craft they
would love to sell.
I had also visited
over a hundred artisans at their homes or production centers in search of items
and processes from which I could ignite my creative instincts. I came out with
new products. Some had short lived successes while roughly four out of five
experiments ended in failures.
Nationwide
contacts developed with craft makers during those years helped me organize a
few state level exhibitions. By that I could help many artifact producers. I
too benefited from all those activities.
In
the year 2000, I took an interest in production of artistic home furniture. Without
any special training, I became an interior designer.A few friends who trusted my abilities and their friends entrusted me with complete furnishing of their apartments. Most of those early customers loved my work and recommended and sent new
clients my way. This continued until 2008 when I came to USA.
Life
in USA from 2008 to 2014 clarified purpose of my life and provided me with <a href="Top 4 reasons to start Global Crafts Buddy"</a> a window to the world of handicrafts, its makers, markets and you the consumer.
Hobbies
Book
lover - Reads at least a book a week
Chess Player - On line & OTB
Other Interests
International Travel
Long Road Trips
Drawing
Painting
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